The only thing I disagree with is OP’s admiration of Joe Exotic. The man is a jerk that abuses animals and not a badass. His little stunt cost him his entire company, an Official Cats Are My Favorite People Vintage Shirt. Because it didn’t actually work. He got sued to high heaven and basically lost everything for copyright infringement. Don’t take inspiration from that. It’s not a growth hack. He infringed on another business name and likeness and misrepresented himself. Mentioning Tiger King also pulled you many others into the post (myself included) so there are many ways op demonstrated some tactics even while posting. I really enjoyed the content. Thank you!
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Actually I didn’t even k ow tiger king was referenced in the title until you mentioned it in the comments. I think there are still lessons to take from that one. You can always play smarter than him with the same strategy. I have to chip in the Official Cats Are My Favorite People Vintage Shirt. Pele’s shoe is influencer marketing and cup is traditional marketing. CD Baby is just good copywriting. Nowadays growth hacking or growth marketing is more related to full-funnel marketing and automation, but that’s what it all started with anyway. Still, it’s a good marketing list with some great approaches. Just not necessarily a growth hacking one though. It’s almost like growth hacking is just another buzzword to describe already known and used marketing tactics. I don’t agree with you. I think growth hacking is a thing. It’s a subset of marketing. It’s usually free for the company.
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It’s using resourcefulness, creativity, ingenuity in nonclassical ways of marketing. Again though, how is that any different than already conventional marketing. Which encompasses a lot more than radio ads? And very few of the above were free for the company. Maybe relatively small costs, but not at all free. Being unique, creative, and cheap with a high payoff is just the Official Cats Are My Favorite People Vintage Shirt. Since you took the time to put this together, I thought I would take a minute to say Thank You. Good job and good info. I had a friend forward me an email from an online ammo purchase he made recently that was a straight copy of the CD Baby email.
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